Bull Bay Rods TV Commercial YouTube play

Reel Animals TV & Radio

Bull Bay Tackle Co. has partnered with Captain Michael Anderson of the Reel Animals Fishing Show to build a new lightweight, powerful, yet sensitive line of fishing rods for any angler. Each Reel Animals Series rod has been designed and tested in a multitude of tough environments and a lot of big fish! Get yours now and become a "Reel Animal". See the Reel Animal website for more information regarding schedule and events:

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Bull Bay is a proud sponsor of the CCA Florida & the CCA STAR tournament. Each year the CCA STAR tournament features hundreds of thousands of dollars in prizes ranging from boats, trucks, and of course a few Bull Bay Rods! The STAR tournament supports a full scale youth division as well, awarding scholarships to kids each year to help the ensure the future of our youth is heading in the right direction!

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Florida Pro Redfish Series

Bull Bay has sponsored the Florida Pro Redfish series for three consecutive years going into 2017 and we are excited to continue our partnership with an incredible tournament series. Join the fun with regions spanning from East Coast, West Coast, and the new Emerald Coast division! 

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Why Bull Bay Rods?

Custom Designed Blanks

Bull Bay Rods uses a proprietary layering process of the highest quality materials to create blanks designed for superior sensitivity, power, and durability and value. 

Custom made reel seats

Whether you choose our Reel Animals anodized aluminum reel seat with anti-backing locking nut or our custom designed ergonomic carbon fiber insert tactical reel seat, you are getting the best performance and quality available!

High quality guides

All our rods come default with SS316 tangle free guides - marine grade stainless steel frames with top notch inserts designed for braided line. Accuracy, sensitivity and durability shouldn't be an upgrade. Upward sloping frames reduces wind knots and line flow issues to allow you to cast farther. High quality inserts improve sensitivity while fishing which is a very important aspect to landing the fish. 

Custom designed grips

From traditional cork full grips, newly popular split grip, and up and coming EVA foam, we offer the best quality materials in our custom designed grips. All cork grips feature 2-tone composite end pieces on high AAA grade cork to help protect the edges from wear and tear. Our ultra-dense EVA foam grips are tear resistant and ready to handle all environments while staying clean. 

Customer Service

When we founded Bull Bay Rods, it was partial because of the lack of great customer service from other rod manufacturers. Product quality is one aspect of our rods. We strive to have excellent customer service and response time to all our customers. While we can't make everyone happy, we certainly try!


What good is a quality fishing rod if the company doesn't believe in their own products? All our rods are backed by a lifetime warranty. We choose to back any potential issues with a simple process. Keep the rod - we will repair or replace accordingly when it has been returned to us. If you need help with a warranty, find out warranty page on our website for full details and a contact submission strictly for warranties. 

Want to vist our headquarters? Come on down!

We are located in Lakeland Florida where we have a full scale rod building facility. If you would like to come by in person to check out our blanks, components, our own custom rods, or some awesome partnered brands like Florida Fishing Products & Clenzoil Marine & Tackle products come on by!


 530 West Brannen Road, Lakeland Florida 33813